"How It Ends" Music Video by Tic Tic Boom!

ticticboom1Mike DeLay and Leilani Francisco are a couple who like to create danceable synth-pop under the moniker Tic Tic Boom!. Based out of a studio beneath their Hollywood apartment, the coed duo records all of their own music (DeLay attended the audio engineering program at the Musician’s Institute) which often evokes empathetic heartache over nostalgic synths and beats. They recently released their fourth EP It’s The Heart That’s A Fool which Francisco explained as an…

“…EP about dreamers. It’s about the sacrifices we make. It’s about being an artist while having to pay the bills and doing shitty jobs we hate.”

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For the band’s first music video, they chose the single “How It Ends” which Francisco describes as being…

“…a dark love song. But it’s really more about life and the pains we put ourselves through. And how we have a knack for setting ourselves up for failure.”

Directed by Francisco, the video follows a couple through a morbid chapter of their lives:

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