Like any true artist, Alison Sudol (aka A Fine Frenzy) is not confined to one medium. After being inspired by a trip to NorCal’s redwood forests, the Echo Park poptress decided she wanted to tell a fable of “a lone tree left behind after the destruction of its surrounding forest –and the tree’s quest to find a new home and start anew.” The multi-medium story will be told through a packaged release of her third album Pines (Capitol Records), an accompanying book (written by Sudol and illustrated by Jen Lobo) and a short film (directed by Musa Brooker) both titled The Story of Pines. You can purchase the whole package here.
She also recently released a music video for her new album’s first single “Avalanches.” The epic video was directed by Lauri Faggioni and shot in the Great White North that is Whistler, Canada. It’s almost an homage to Jack London’s “To Build a Fire” as the icy imagery turns Sudol’s red hair into stunning hight-lights as she wanders unperturbed amongst wild wolves. The sequence is just as serene and rapturing as the music: